Sometime we are forgotting the very basics when we are thinking about the SEO for our Joomla website. Did you asked yourself this simplequestion:
How did you find this site? Did you asked yourself the question how a site can be found on the net? Watch your own habits, and you'll see: you are looking to the sites found on first page of the Google results for a given search term. Must be something very important, to go down to the second, and even to the third page. What else you use to find new web content? Social media? Recommendations from friends? Links on pages you like and visit? Do you know, that less, than 1% of existing web-pages are reaching the first page of the Google results for some search term? do you know, than less, than 17% of existing web-pages are even spidered regularly by the major search-engines? If you don't get spidered and/or you don't reach the magic first 3 pages for at least some search terms you are interested in - you aren't exist. And I can't believe, that anyone building a web-page plans to remain hidden... So, how you can get there? Enter the art of SEO. You will find some interesting, Joomla-specific ideas here which may help you learning it! And never forget: SEO is about what you do every day. SEO is a long term strategy - not a quick fix.
SEO is good. SEO is great. Making search-engine spiders visiting your site is even better! Or not??? Recently one of my client has complained, that he was almost banned from one host, because the search-engine bots where "hammering" - read overloading - the server. Ouch...
If you think, that is enough to build a nice site with a great content to have lots of visitors flowing to your site you're wrong. There are millions of webmasters trying to do the same. And Google and other search engines simply can't find, index and sort all of these sites, and show them to your potential visitors. So you need to do a little more to help these search engines - and to help yourself!
The sh404SEF component is a terrific tool for creating and maintaining SEF URL's for your Joomla site - and to make it more Google - and user - friendly, with one condition: to have a SEF plugin for your components already delivered to you with the sh404SEF or to find one ready-made on the web.
Luckily most of popular components are already covered by the component itself, or there are geeks on the net (like me) publishing the needed add-ons. One of notable exceptions is the popular form component, Chronoforms.
Using Dublin Core Metadata for Search Engine Optimization is a practice often overlooked by Joomla (and non-Joomla) webmasters and self-proclaimed SEO gurus alike. Bad enough, because embedding Dublin Core metadata elements in your web pages provides a standards-based approach to search engine optimization that boosts your SEO score and complements your HTML meta-data.
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- To SEF ot not to SEF - is this a question?